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September 4, 2008

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Starting And Running A Successful Newletter Or Magazine (Starting & Running a Successful Newsletter or Magazine)
enlarge	Author: Cheryl Woodard Publisher: NOLO PRESS Category: Book List Price: ~~$29.95~~ Buy New: $0.86 You Save: $29.09 (97%) Buy New/Used from $0.86 Avg. Customer Rating: (15 reviews) Sales Rank: 456420 Languages: English (Original Language), English (Unknown), English (Published) Media: Paperback Edition: 2 Number Of Items: 1 Pages: 384 Shipping Weight (lbs): 1.3 Dimensions (in): 9 x 6.9 x 0.8 ISBN: 0873374614 Dewey Decimal Number: 070.572 EAN: 9780873374613 ASIN: 0873374614 Publication Date: 2000 Availability: Usually ships in 1-2 business days

Editorial Reviews: Book Description Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses: ? raising start-up money ? attracting the best help ? choosing the right marketing strategies ? creating a solid subscription base ? building loyalty among readers and advertisers ? competing effectively ? publishing successfully on the Internet. The book also includes an expanded resources chapter sprinkled with websites and software and publishing services. Amazon.com Been dreaming about starting your own newsletter or magazine? Did you know that more than half of the thousands of new publications started every year in this country fold before the second issue? Now, do you still think it's a good idea? It can be. You don't have to depend on blind luck if you follow some of the guidelines offered in this comprehensive and well thought out book by the co-founder of three of the country's most successful new magazines.

Customer Reviews: Read 10 more reviews... Great on financials, Lacking on creativity. June 2, 2002 4 out of 4 found this review helpful I was amazed how informative this book is when it comes to getting the business started financially and how to devise a marketing plan, find employees and contractors, and build a readership. However, the book really gives no information on the creative aspect of the business, such as how to pick a layout scheme or weed out useless content. I feel more confident on the business side now, but am still lost as far as building the magazine itself. Starting and Running a Successful Newsletter or Magazine April 28, 2002 2 out of 2 found this review helpful Woodard does an excellent job of explaining the financial aspects of magazine publishing. She also gives the reader many ideas on targeting an audience and advertisers. However, the book may fall a little short on creativity, such as how to color outside the lines in finding new ways to sell subscriptions and gain advertisers. Direct mailing and newstands can only go so far. Overall, the book allows the reader to get a good handle on the basics of starting a magazine. best of the bunch October 6, 2001 10 out of 10 found this review helpful I read three books like this one before starting my magazine. This one was definitely the most complete and understandable. She doesn't cover prining, computers or production technology. And she doesn't talk about writing or editing. But she does a great job showing you how to get subscribers, sell ads, raise startup money, and hire good people. If you want to start a magazine, forget the other books and read this one. Disappointed August 20, 2001 5 out of 11 found this review helpful Admittedly, I was disappointed when I sifted through the pages to find that many subjects listed in the content pages had been barely discussed in depth. Although this is a book about the business of publishing it fails to cover adequately the subject of editorial schedules and disseminating information. The layout makes it difficult (I found) to take in the information and use it to your benefit. There are very little illustrations or visual examples of layouts to guide the inexperienced publisher. Much of the information is written in a general nature and is basically just common sense. I found myself, after reading a few chapters, asking many questions and the answers, I'm afraid, are not in this book. As someone new to the publishing business I was looking for something that I could use as a reliable guide taking me through the process step by step. Alas, this book did not meet my needs. Solid book February 13, 2001 10 out of 10 found this review helpful Don't let the raw art of the cover deceive you: this is a very good book. It complements Samir Husni's Launch your Magazine, with solid information on the commercial side of a magazine: how to study your market before you launch that dream magazine, what circulation is (and how to target for your audience), how to estimate your fixed and variable publishing costs (and how to balance them with your estimated revenues so as to break-even and then make a profit), and lots of other details. There are a few obvious pieces of info, but I read it twice, and marvelled at the insights and expertise which Cheryl Woodard offers us for a bargain price. Now I guess I'll read it a third time.

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