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November 20, 2008

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Trademark: Legal Care for Your Business and Product Name (5th Ed)
enlarge	Author: Stephen Elias Publisher: Nolo Press Category: Book List Price: ~~$39.95~~ Buy New: $1.05 You Save: $38.90 (97%) Buy New/Used from $1.05 Avg. Customer Rating: (8 reviews) Sales Rank: 1631561 Languages: English (Original Language), English (Unknown), English (Published) Media: Paperback Edition: 5th Number Of Items: 1 Pages: 336 Shipping Weight (lbs): 1.4 Dimensions (in): 10.9 x 8.4 x 0.6 ISBN: 0873375793 Dewey Decimal Number: 346.730488 EAN: 9780873375795 ASIN: 0873375793 Publication Date: February 2001 Availability: Usually ships in 1-2 business days

Editorial Reviews: Product Description Trademarks, the names and symbols that identify your business, brand and products in the marketplace, are important assets that you need to choose carefully and vigilantly protect-especially in cyberspace. Online competitors around the world can profit from your good name, unless you act now and protect your brand equity. With Trademark, the comprehensive Nolo handbook used by small business owners, lawyers, artists and Netheads, you get the most up-to-date information you need to defend your creations. Learn how to: * choose distinctive marks that competitors can't copy * search for other marks that might conflict with your own * register your name or other mark with the U.S. Patent & Trademark Office * protect your marks from use by others and maintain their legal strength * understand and resolve trademark disputes outside the courtroom * apply trademark law to domain names and web pages Thoroughly revised and updated,Trademark now includes a chapter on how the Web is affecting both trademark law and decisions on choosing a trademark. The book also provides step-by-step instructions for using the Patent and Trademark Office's free Internet database to perform trademark searches, and information on the PTO's new online trademark application filing utility, eTEAS. Includes all necessary forms and step-by-step instructions to register a trademark or service mark with the U.S. Patent & Trademark Office. Amazon.com Review Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result.

Customer Reviews: Read 3 more reviews... book review trademarks October 14, 2008 Perfect book to explain trademarks in simple, easy language. Now I feel like i really understand it. GREAT book! Step by step trademark application February 10, 2008 4 out of 4 found this review helpful I needed a book that not only explained trademarks, the different types and rules and regulations, but also up-to-date step-by-step instructions on how to apply for one. This book was perfect - even has current screenshots from the US gov trademark website. I read the book in 2 evenings, followed the instructions, and currently have a pending trademark. Saved me over a thousand bucks in legal fees if I had a lawyer do it - and it's so simple, if you just have a little knowledge which this book provides. Well worth the very minor cost. Highly recommended. It's all about first use. August 20, 2007 2 out of 2 found this review helpful The book helped me learn several key things about marks [names]. (1) Be the very first one to use your mark. If you don't know that you are the first one then the book will help you get started with your research. If you aren't the first one to use your mark then someone else may have superior rights and sue the heck out of you. Federal or State registration is fairly important to protect your mark but is secondary in the big scheme of things because it's all about first use. (2) Fighting somebody who is using your mark that has a lot more money than you is probably a losing deal in the long run. (3) You don't need a lawyer to register your mark. (4) If your mark has the look of or sounds a lot like another person's mark you may be in big trouble. The book is more about how to find and keep a valid mark than about "legal care for your business and product name." The book is very helpful about the Federal registration process, especially about the proper use of disclaimers. The book falls a little short in exactly how to register your mark internationally, before or after registering in the U.S. Good reference book for the rest of us. January 11, 2007 3 out of 3 found this review helpful Nolo Press once again did not disappoint me. I was looking for basic information about the Trademark process and they provided a description in "plain-English" that walked me through the process, defined terms, even offered some advice on how to handle disputes. Good reference for us non-lawyers! Good Introduction for the Non-Professional November 9, 2005 9 out of 9 found this review helpful This book is an excellent introduction to the concepts of trademarks. It's in its seventh edition, so it's been around long enough to get errors worked out and up to date enough to reflect the latest legal changes. This book is a good introduction to trademark law. It seems to fit into two categories. If you're working for a big company (or a company that wants to grow big) use this for its information value and then go get professional trademark help from a specialist attorney. If you're a little company like me, this is probably all that you need. For a dozen years I've owned the domain name [...]. I got a nasty letter from the attorney for Doubleday Book Clubs saying that I was infringing on their domain name of [...] and that they wanted me to stop. I wrote back to them and said that I wasn't infringing because I didn't run a book club, my pages didn't look at all like theirs, etc. I never heard from them again. Mr. Elias, if you happen to read this, in your next edition, I'd like to see you expand Chapter 2 on domain names. They haven't replaced trademarks, but are becomming more and more important.

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