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December 3, 2008

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Driving Innovation: Intellectual Property Strategies for a Dynamic World
enlarge	Author: Michael A. Gollin Publisher: Cambridge University Press Category: Book List Price: ~~$29.99~~ Buy New: $21.99 You Save: $8.00 (27%) Buy New/Used from $17.98 Avg. Customer Rating: (3 reviews) Sales Rank: 290556 Languages: English (Original Language), English (Unknown), English (Published) Media: Paperback Edition: 1 Number Of Items: 1 Pages: 430 Shipping Weight (lbs): 1.1 Dimensions (in): 9.2 x 6 x 0.9 ISBN: 0521701694 Dewey Decimal Number: 346.048 EAN: 9780521701693 ASIN: 0521701694 Publication Date: February 4, 2008 Availability: Usually ships in 1-2 business days

Editorial Reviews: Product Description Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply broadly to all innovation communities, including industry, nonprofit institutions, and developing countries. Topics include biotechnology, information technology, and entertainment. The book gives general readers and practitioners a global perspective on how the IP system balances exclusivity and public access to innovations, how it changes over time, and how it encourages, channels, and sometimes stifles innovation.

Customer Reviews: Superlative November 22, 2008 Michael Gollin has written the definitive work on intellectual property, and it will be the leader in the field for many years to come due to both its comprehensiveness and readability. You can assess the comprehensiveness by looking at the table of contents, and you can verify the readability by reading the sample pages on amazon.com. Don't expect this book to be either pro- or anti-IP. IP principles and laws all have advantages and disadvantages, and Gollin objectively presents and discusses them all. This book is a must-read for every IP lawyer, and you shouldn't hire an IP lawyer who hasn't studied it. And you should replace your IP lawyer if you already have one and they don't devour this book. Nevertheless, this book is not just for lawyers. The writing style is suitable for a general audience, and every business executive worth their salt should read and re-read this book until they master the strategic concepts Michael presents. Gollin Drives Innovation June 22, 2008 0 out of 2 found this review helpful The author has done a fantastic job. He has made what most think a dull, boring subject alive and interesting. Excellent primer for in-house counsel April 10, 2008 0 out of 2 found this review helpful While not readily apparent from the title, this comprehensive book should be read by all in-house counsel in technology and other companies with IP assets. It covers IP basics and addresses history, public policy and strategic management from a global perspective. I did not expect to come across so many practical insights.

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