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November 22, 2008

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Trademark: Legal Care for Your Business & Product Name

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Authors: Stephen Elias, Richard Stim
Publisher: NOLO
Category: Book

List Price: ~~$39.99~~
Buy New: $22.40
You Save: $17.59 (44%)
Buy New/Used from $22.40

Avg. Customer Rating: 4.5 out of 5 stars

(8 reviews)
Sales Rank: 166106

Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 8
Number Of Items: 1
Pages: 356
Shipping Weight (lbs): 1.1
Dimensions (in): 8.8 x 7 x 0.8

ISBN: 1413306993
Dewey Decimal Number: 346.730488
EAN: 9781413306996
ASIN: 1413306993

Publication Date: September 30, 2007
Availability: Usually ships in 1-2 business days

Customer Reviews:

Showing reviews 6-8 of 8

« PREV

1 2

A VERY HANDY REFRENCE AND OVERVIEW A GOOD STARTING POINT. October 16, 2005
5 out of 5 found this review helpful

To my knowledge, the best, simple, handy reference for Trademark available.

It's very useful in planning and getting an overview.

I give the book a 4 because anyone who can take the complexities and vagaries of legalese and make a useful book deserves it. I can not give them a 5 because they did not (and to be fair perhaps could not) address more of the vagaries of conflicting use and claims of trademark - perhaps that is another book.

Very good overall, you won't be dissatisfied especially if used in conjunction with further state and web research.

5 out of 5 stars

Very useful background information for laymen December 25, 2003
7 out of 8 found this review helpful

This is a great resource for marketing professionals, entrepreneurs, and non-trademark attorneys to understand the basics of trademark law. However, this book is no substitute for professional legal advice from an experienced trademark attorney when it comes to protection a property that is becoming scarce and more valuable as business migrates into the online world.

4 out of 5 stars

Invaluable resource for folks starting a new business. July 23, 1999
42 out of 44 found this review helpful

If I'd read this book before starting my business several years ago, I would have saved thousands of dollars invested in a company name (letterheads, business cards, brochures, advertising, etc.) I discovered was really not mine to use. For those who are serious about building a business in today's global, electronic marketplace, it's absolutely essential the name of your business be strong,well-protected and NOT THE LEGAL PROPERTY OF SOMEONE ELSE. This book will give you the basic knowledge to get off on the right foot. And it will save you huge legal fees today and in the future.

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